Digtal E-learnig Manager Job (Moscow, Russia)

Description

Position summary:

This position drives educational level of ECPs in the areas of general eye health care and vision correction and loyalty towards JJVC and ACUVUE brand through digital channels, from delivering stand alone projects to integrated B2B campaigns in Russia and CIS

Job requirements:

1. Development, launch and daily maintenance of united B2B/TVCI website in Russia together with Marketing team
2. Development of online tools and material to market professional education offerings from JJVC to ECPs in order to demonstrate the added value that company brings to ECPs
3. Development of blended learning journeys that include offline education and digital resources
4. Development of strategies to drive engagement with registrants of B2B/TVCI website
5. Development and implementation of processes to get actionable insights from attendees at offline classes and registrants of website
6. Development and evaluation of metrics to improve digital education from JJVC

Definition of success:

1. Successful B2B site launch by Q2 2015
2. Projects implemented on time as per agreed project schedule
3. KPIs of web-sites and of programs achieved

Qualifications

Qualifications:

Experience

1. Qualified digital marketing specialist with a minimum of 5 years of experience working in an appropriate function
2. Experience in marketing / communication to Health Care Professionals
3. Extensive experience of implementing learning technologies in education
4. Substantial experience of developing e-learning content utilizing multimedia
5. Determining key performance indicators and assessing them to develop strategies to improve strategy
6. Substantial experience of using a learning management system at administrator, designer and user levels
7. Relevant experience as an educational development for professionals
8. Excellence in creating impactful digital learning journeys
9. Advanced knowledge of e-portfolios
10. Strong analytical skills
11. IT skills to include web development skills, including html, css and xml
12. Advanced level of knowledge of Virtual Learning Environments/Learning Management Systems at administrator, designer, instructor and user levels of access
13. Departmental / project budget management
14. Outstanding collaboration/communication skills
15. Methodical process driven approach to work
16. Ability to write/communicate in English fluently
17. Ability to generate insights to reach goals

Primary Location:Europe/Middle East/Africa-Russia-Moscow-Moscow
Organization: J&J LLC Russia (8431)
Job Function: Marketing
Job Segment: Training, Developer, Web Design, Manager, Marketing Manager, Education, Technology, Creative, Management, Marketing

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