Online Marketing Specialist - Nitro - San Francisco, CA
What you’ll be doing:
Drive acquisition and engagement for Nitro's performance marketing channelsTracking and measurement via online analytics our cross-functional initiativeManage all planning and execution of performance marketing programs including, campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking and strategic insightsUtilize data analysis to provide insights and tactical improvements to targeted campaigns/channelsIdentify new opportunities and strategies for scaling our performance marketing programsImplement testing programs to further increase user engagement and acquisitionCollaborate cross teams and functions to provide learnings and channel insightsProvide performance updates to marketing department and key decision makers within the companyWhat we’re looking for:
2 - 3 years of direct experience running online performance marketing campaigns with a proven track record in developing and executing marketing campaigns at different scaleGoogle Adwords Certification a plusGoogle Analytics Certification a plusKnowledge and understanding of global ad platforms (Google, Bing, Facebook, Twitter etc)Familiarity with content management systems (Adobe CQ) and QA for websitesHTML and CSS experienceProficiency managing web analytics solutions including measurement setup, reports & dashboards (Google Analytics or other solutions such as Webtrends, Omniture)Highly proficient in Excel (pivot tables, formulas, graphs, etc)Ability to share knowledge and collaborate across teams but also a self-starter and enablerFamiliarity with creating innovating and effective marketing strategies on multiple ad platformsExperience in defining audience targeting, structuring tests and producing out of the box solutions to help increase conversionsExcellent communication skillsAbility to work efficiently in a fast-paced, start-up environmentWho we are:
At Nitro, we’re changing the way the world works with documents. From the desktop to the cloud, we make it easy to create, edit, share, sign and collaborate – online or offline.
More than 450,000 businesses run Nitro, including over 50% of the Fortune 500. We’re the PDF software partner of choice for Lenovo, and our award-winning products, including Nitro Pro and Nitro Cloud, are used by millions of people around the world every month.
Australian-founded, we’re headquartered in downtown San Francisco with offices in Melbourne, Australia; Dublin, Ireland; Nitra, Slovakia; and St. Petersburg, Russia. One of the fastest-growing private companies in the world, Nitro is also a multiple Inc. 500/5000, BRW Fast 100, Deloitte Technology Fast 50 and Software 500 award winner.
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Please review all application instructions before applying.
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