Brand Manager - Vodka - Skyy Spirits, LLC - San Francisco, CA

GENERAL DESCRIPTION

Campari America is looking for a dynamic Brand Manager to lead the company’s largest brand in the US market, SKYY Vodka with a primary focus on the unflavored segment of the business selling more than 2 million cases annually. SKYY Vodka was invented in San Francisco in 1992 and is steeped with the innovative and progressive spirit of California in a category then dominated by Old World traditions of Russia and Eastern Europe. Conceived by an inventor looking to create the world’s smoothest vodka, SKYY revolutionized vodka quality with its proprietary quadruple-distillation and triple-filtration process to deliver a fresh, clean spirit. Like many things that originate in San Francisco, SKYY grew from a tiny startup into what it is today—the leading domestic premium vodka in the US.
If you have demonstrated experience as a brand manager leading a premium or luxury US consumer products brand, driven by intense creative passions, we want to hear from you. Candidates must have a proven track record executing across the marketing mix, managing multi-million dollar budgets: breakaway consumer communications via national advertising and promotional campaigns, new product innovation and packaging design, and on premise promotions, balanced with strong business management skills and quantitative decision making acumen.

KEY RESPONSIBILITIES:
STRATEGY & MARKET/CONSUMER INTELLIGENCE
Development and implementation of the strategic and operational brand marketing plan (short and medium term) Ownership of the brand’s P&L in a marketing driven organization Generation of consumer insights and intelligence to inform strategy and execution Analysis of all sales, market and consumer research data to manage, control and advance the brand, for example using Diver, Nielsen, and NABCA, execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales. COMMUNICATION PLANNING
Lead integrated communication planning process within global and US market brand parameters, achieving performance objectives. Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from both Sales and Regional leadership team. PROGRAM/PRODUCT DEVELOPMENT AND EXECUTION
Develop, manage and execute consumer & trade engagement plan including but not limited to on/off premise programs, special events and sponsorships. Lead development and activation of POS, VAP, Premiums and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI. Participate in a robust New Product Development pipeline, and manage launch of new expressions within portfolio. Participate in and/or selectively lead other assigned projects important for brand or portfolio development. BRAND FINANCIAL REPORTING
Responsible and accountable for brand financials, including budget development and variance reconciliation. Manage brand budgets keeping A&P spend within established limits and providing timely reports and analysis to the company on Spend, Committed and Uncommitted A&P budget. Develop and present regular Business Reviews. QUALIFICATIONS, EXPERIENCE AND SKILLS:
Bachelor’s degree; MBA in Marketing or Business preferred. 5+ years experience in brand management with on a large consumer products brand with multi-million dollar budgets; spirits background experience preferred. Strong strategic and analytical skills with strong financial/business acumen. Entrepreneurial spirit. A demonstrated capability driving growth through innovation, successfully leading new product launch design and implementation. Excellent knowledge of the full marketing mix: Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs. Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools. Expertise in multi-cultural marketing Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion. Experience in managing advertising, creative, and promotional agencies. Ability to identify problems and offer solid, fact based recommendations. Strong leadership, conceptual, and creative skills. Excellent verbal and written communication skills; strong presentation skills. Proficient in Word, Excel, and PowerPoint. Experience in using syndicated research (i.e. Nielsen). OTHER REQUIREMENTS:
Ability to travel up to 20% of the time. Ability to be self-directed; thrives in a dynamic, fast-paced environment
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