Associate Marketing Director, Global Emerging Markets Job (Moscow, Russia)

Description

LifeScan, Diabetes Solutions Business of Johnson & Johnson is looking for an Associate Marketing Director for Global Emerging Markets.

Position Summary:

This role is for a business partner and leader who will:

> Lead the delivery of market-winning direct to consumer (DTC) communications in out of pocket channels across Global Emerging Markets (GEMs) to deliver breakthrough growth targets

> Work with the lead markets of Global Emerging Markets (China, Russia, MENA, Mexico, India and Brazil) on the harmonization of communications under the new global brand identity of OneTouch

> Lead the design of integrated customer experiences across different touchpoints to achieve leadership rank in acquisition of new consumers

> Champion the understanding of consumer insights across lead markets of GEMs and bring the voice of the consumer to the development, launch excellence and tracking of new launch campaigns.

> Advise lead markets on strategies to uplift brand premium, optimize media investments and tracks execution/ROI

> Upgrade in-market capabilities and skillsets through targeted DTC training programs

> Reinforce a culture of connection, sharing and leverage of best practices across GEMs and export key campaigns to maximize profitable growth

> Exhibit a global mindset in all your activities, preferably drawing on multi-market or international experience.

Major Duties and responsibilities:

Approximate Percentage of Time

Tasks/Duties/Responsibilities

20%

Lead the delivery of market-winning direct to consumer (DTC) communications in out of pocket channels to deliver breakthrough growth targets

20%

Work with the lead markets of GEMs on the harmonization of communications under the new global brand identity of OneTouch

15%

Champion the understanding of consumer insights and bring the voice of the consumer to the development, launch excellence and tracking of new launch campaigns.

10%

Lead the design of integrated customer experiences across different touchpoints to achieve leadership rank in acquisition of new consumers

10%

Reinforce a culture of connection, sharing and leverage of best practices across GEMs and exhibit a global mindset to deliver efficient growth

10%

Advise lead markets on strategies to uplift brand premium, optimize media investments and tracks execution/ROI

Qualifications

Required Years of Related Experience:

5+ years

Other Hands-on experince in a Consumer Marketing role within FMCG / OTC / Consumer Health business

Prior experience in emerging markets is a plus

Required Knowledge, Skills and Abilities:

(Include any required computer skills, regulatory knowledge, certifications, licenses, languages, etc.)

Strong project management capabilities

Influencing and Negotiataion Skills

collaborative leadership

Connective communication

Core brand equity marketing skills;

P&L Literacy

Preferred Related Industry Experience (if applicable): Experience in Emerging Markets

Consumer Healthcare, OTC or FMCG expereince is needed;

Hands-on experince in equity development / consumer connections, 360 marketing is needed

Prior role in different levels of market archtypes in GEMs markets is a plus

Preferred Knowledge, Skills and Abilities (if applicable):

(Include any preferred computer skills, regulatory knowledge, certifications, licenses, languages, etc.)

Core marketing skills(eg consumer insights generation, branding, differnetiation, messaging, agency management)

Strong presentation and communications skills are required.

Strong cross functional experiences, with emphasis on marketing and sales experience applied in varied contexts – customers, competitors, markets, products, geographies, etc .

Key work relationships:

Independently manage cross-functional relationships. Key interdependent partnering relationships will exist with local marketing teams across EMEA, APAC, and Americas (sales & marketing management), other inter-related WW Marketing teams, IT, Customer Service, Medical, Clinical, Professional Education, Finance, HR.

External relationships will likely include key agency vendors, J&J companies and teams.

Primary Location:Europe/Middle East/Africa-Russia-Moscow-Moscow
Organization: J&J LLC Russia (8431)
Travel:Yes, 25 % of the Time
Job Function: Marketing
Job Segment: Medical, Manager, Equity, Special Medicine, Healthcare, Management, Marketing, Finance

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