Category Manager Job (Moscow, Russia)

Description

This position drives the development of Contact lenses Category through Visualization and implementation of Country marketing plan & strategy with Key Accounts by applying agreed COOP activities for ACUVUE® Brand Contact Lenses and .

Main responsibilities:

1. Support the KAMs organization with category management & marketing expertise
2. Create and implement Contact Lenses Category Management projects with Key Accounts
3. Drive the development and implementation of ATL & BTL marketing activities at Key Accounts
4. Develop & execute the Trade marketing and COOP activities with Key Accounts
5. Support the marketing team in key projects with Key Accounts
6. Support the sales organization with category management expertise

In detail:

1. Understand thoroughly the Russian contact lens market
2. Support the Key Accounts with CL Category management projects to achieve sales and growth objectives
3. Ensure implementation of sales & marketing cycle plans based on agreed annual business plan
4. Support the KAMs team with category, sales, trade marketing and market knowledge
5. Evaluate competitive products & actions
6. Build Johnson & Johnson’s platform amongst Key Customers for long-term business growth by providing superior support on CL Category and excellence in execution
7. Build Johnson & Johnson’s platform amongst consumers by providing them with programs meeting their needs
8. Proactively drive the export of ideas, programs & success stories from / to other Key Customers
9. Build relationship with Marketing & Key Opinion Leaders
10. Work closely with agencies and external suppliers

Qualifications

Job Requirements

1. Solid sales & marketing knowledge & experience, including ATL media and BTL – tools
2. Trade marketing knowledge experience as a plus
3. Financial understanding of running a business (P&L management)

1. Understand and anticipate customers’ needs and have a strong customer focus
2. Understand local market needs
3. Be able to effectively manage external relationships to ensure the timely delivery of appropriate tools, materials and support.
4. Understand the local legal & regulatory environment
5. Fully understand all technical & clinical product features & benefits of ACUVUE Brand Contact Lenses
6. Understand how to effectively measure Category management project

Definition of success:

1. Sales vs. Business Plan & Prior Year
2. A&P budget actually spent vs. A&P Budget planned
3. CL Category projects implemented on time
4. Merchandizing project implemented on time
5. KPIs of programs achieved

Qualifications:

1. Sales and Marketing experience
2. Trade marketing experience

1. Excellent written and oral communication skills

1. Team working

1. Project Management

1. Leadership

1. Willing to travel on a regular basis
2. Fluent English

Primary Location:Europe/Middle East/Africa-Russia-Moscow-Moscow
Organization: J&J LLC Russia (8431)
Job Function: National Accounts
Job Segment: Law, Marketing Manager, Manager, Project Manager, Marketing, Legal, Management, Technology

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